HOW AN ONLINE COURSE COMPARES
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Student satisfaction with and performance in an on-line agrisales course is compared with that of students enrolled in a simultaneously-taught classroom course. Assessment tools are developed for both sections. Online and classroom students were equally satisfied with the course and the instructor using most measures, but had different motivators for course enrollment. Overall student performance did not differ, but the composition of such was unique for each group. Results suggest instructors be well prepared to handle unique learner situations prior to marketing an online course.