DIFFUSION OF KNOWLEDGE AND RURAL TOURISM DEVELOPMENT – EXAMPLE OF VOJVODINA
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Changes in contemporary rural space have influenced new perception of rural way of life. This
has affected changes in economic reproduction of rural communities towards diversification.
Rural tourism is one of the possible directions in achieving it. As a form of innovative rural
economic practice, rural tourism should be based on diffusion of knowledge and information
(DKI). Therefore, extension service can be of a great assistance in rural tourism development.
The authors have pointed out characteristics of extension work in rural tourism in Vojvodina.
The research results have showed that even though professional help has been identified as a
main factor of rural tourism development, there are several obstacles in extension activities
in rural tourism development (managerial, financial). In the conclusion, the authors have
emphasized the necessity of strengthening visibility and recognition of extension service in
rural tourism development.