THE IMPACT OF PROMOTION AND ADVERTISING ON CHOICE OF FRUIT CATEGORY AND APPLE VARIETY: A LATENT-CLASS APPROACH

Vista sencilla de ítem
dc.creatorRichards, Timothy J.
dc.creatorPatterson, Paul M.
dc.date2017-04-01T13:43:44Z
dc.date.accessioned2026-07-09T03:36:17Z
dc.descriptionThis study applies a latent class estimation technique to a panel of A.C. Nielsen fruit-consuming households to define price, advertising, and promotion responsiveness segments. Ex post analysis of these segments finds significant demographic differences among them, suggesting that fruit-marketers should target their marketing activities in order to improve their efficiency.
dc.identifierdoi:10.22004/ag.econ.21627
dc.identifierhttps://ageconsearch.umn.edu/record/21627/files/sp99ri02.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/21627
dc.identifier.urihttp://hdl.handle.net/123456789/536306
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/21627
dc.titleTHE IMPACT OF PROMOTION AND ADVERTISING ON CHOICE OF FRUIT CATEGORY AND APPLE VARIETY: A LATENT-CLASS APPROACH
dc.typeText

Archivos

Colecciones

University of Minnesota