Consumer Choice of Private Label or National Brand: The case of organic and non-organic milk
| dc.creator | Zhuang, Yan | |
| dc.creator | Dimitri, Carolyn | |
| dc.creator | Jaenicke, Edward C. | |
| dc.date | 2017-04-01T20:19:49Z | |
| dc.date.accessioned | 2026-07-09T04:44:25Z | |
| dc.description | We use a two-stage, sample selection model to investigate organic milk purchases using Neilsen’s Homescan data. In the first stage, households decide on a weekly basis to buy mainly organic milk or non-organic milk. Results from this stage show that higher income, better education, having children at home, and several other demographic and marketing variables have a positive effect on organic choice. In the second stage, consumers then choose to buy mainly private label milk or national brand milk conditional on their first-stage choice. Most demographic and marketing variables are found to affect the organic and non-organic private label decision in the same way. However, our results show that a few factors, such as marriage status and children, affect the private label decision differently for organic and non-organic milk customers. | |
| dc.identifier | doi:10.22004/ag.econ.49207 | |
| dc.identifier | https://ageconsearch.umn.edu/record/49207/files/Organic%20Milk%20PL%20v%20NB_AAEA%202009%20paper%20submssion.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/49207 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/554249 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/49207 | |
| dc.title | Consumer Choice of Private Label or National Brand: The case of organic and non-organic milk | |
| dc.type | Text |