ATTITUDES OF URBAN FEMALE CONSUMERS TOWARD FOOD PRODUCTION PRACTICES IN THE REPUBLIC OF KOREA
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Socioeconomic, demographic, and location characteristics as well as opinions and views of South Korean urban females were analyzed to understand how these characteristics influence preferences for foods produced through different production practices. The generalized ordinal logistic model results show that education of the respondent and household location have significant influence on preferences. Age and income influence preferences for selected production techniques and respondents’ opinions on the use of pesticides and importance of other food attributes weaken preferences for food produced by conventional practices, but increase preferences for food produced using unconventional practices.