Innovativeness and Innovation: Implications for the Renewable Materials Supply Chain
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This paper leverages the current literature on innovativeness to provide a framework that summarizes the characteristics of firms that exhibit a culture of innovativeness. This framework can assist firms entering the renewable raw materials market in identifying gaps in their internal capacity for innovation as well as the necessary characteristics of supply chain partners that will match their own innovativeness—a necessary albeit insufficient requisite for success in the development of renewable raw materials supply chains.