Maize Seed Marketing Workshop. Delivering genetic innovations to farmers: Challenges and opportunities for accelerated varietal turnover

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dc.creatorNyangaga, Julius
dc.creatorKageni, Belinda
dc.creatorNdegwa, Michael
dc.creatorKariuki, Sarah
dc.creatorKramer, Berber
dc.creatorJaleta, Moti
dc.date2024-11
dc.date2024-12-17T15:38:29Z
dc.date2024-12-17T15:38:29Z
dc.date.accessioned2026-06-27T15:14:14Z
dc.descriptionThe workshop focused on solutions to increase the adoption of new crop varieties, particularly in the context of maize. It explored how different stakeholders—from seed companies and agro-dealers to farmers and policymakers—can collaborate to increase varietal turnover in the agricultural sector. The event brought together experts and professionals from various sectors involved in seed production, distribution, and research, to address critical challenges and explore opportunities. During the workshop, experts presented findings from research in which various solutions to increase varietal turnover were tested. This served as a basis for discussions, which covered topics including product life cycle management, seed marketing, farmer preferences, and the role of gender in agricultural innovations. The forum, held on November 21, 2024, at Safari Park Hotel, Nairobi, provided a platform for stakeholders to share insights, discuss solutions, and seek alignment on strategies to improve production and adoption of new seed varieties. The event was designed to foster collaboration between sector players, providing an opportunity for constructive dialogue on enhancing seed productivity while ensuring sustainability and food security.
dc.formatapplication/pdf
dc.identifierhttps://hdl.handle.net/10568/163637
dc.identifier.urihttp://hdl.handle.net/123456789/98509
dc.languageen
dc.publisherInternational Maize and Wheat Improvement Center
dc.publisherInternational Food Policy Research Institute
dc.rightsOpen Access
dc.sourceNyangaga, J., Kageni, B., Ndegwa, M.K., Kariuki, S.K., Kramer, B., & Debello, M. J. (2024). Maize Seed Marketing Workshop. Delivering genetic innovations to farmers: Challenges and opportunities for accelerated varietal turnover. CIMMYT & IFPRI. https://hdl.handle.net/10883/35154
dc.subjectmaize
dc.subjectseed industry
dc.subjectmarketing
dc.subjectgenetics
dc.subjectstakeholders
dc.subjectyields
dc.subjectfood security
dc.subjectstate intervention
dc.subjectworkshops
dc.titleMaize Seed Marketing Workshop. Delivering genetic innovations to farmers: Challenges and opportunities for accelerated varietal turnover
dc.typeReport

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Instituto Internacional de Investigación sobre Políticas Alimentarias (IFPRI)