A SOCIOECONOMIC APPROACH TO ASSESSING PRICE COMPETITION BETWEEN PRIVATE LABELS AND NATIONAL BRANDS: THE CASE OF SHREDDED CHEESE
| dc.creator | Huang, Min-Hsin | |
| dc.creator | Hahn, David E. | |
| dc.creator | Jones, Eugene | |
| dc.date | 2017-04-01T14:11:15Z | |
| dc.date.accessioned | 2026-07-09T03:37:52Z | |
| dc.description | An LA/AIDS model is developed to estimate demand elasticities for packages of 8-oz shredded cheese for higher- and lower-income consumers. Data used in this study are scanner data for six supermarket stores in two distinct socioeconomic areas. Results show that: (1) lower-income shoppers are more price-sensitive than higher-income shoppers for both private labels and national brands; (2) compared with private labels, consumers are very sensitive to national brands price changes even in higher-income areas; (3) cross-price elasticities between private labels and national brands are all positive, i.e., private labels and national brands are substitutes in both lower- and higher-income stores; and (4) the number of promoted items does not have a statistically significant impact on sales; instead, the percentage of price discount affects sales for both private labels and national brands. | |
| dc.identifier | doi:10.22004/ag.econ.21993 | |
| dc.identifier | https://ageconsearch.umn.edu/record/21993/files/sp03hu04.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/21993 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/536962 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/21993 | |
| dc.title | A SOCIOECONOMIC APPROACH TO ASSESSING PRICE COMPETITION BETWEEN PRIVATE LABELS AND NATIONAL BRANDS: THE CASE OF SHREDDED CHEESE | |
| dc.type | Text |