WILLINGNESS TO PAY FOR AGRICULTURAL RESEARCH AND EXTENSION PROGRAMS
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The North Carolina Agriculture Survey was designed to estimate the willingness to pay for agricultural research and extension programs. We find that North Carolina households are willing to pay between $218 and $401 million for food production programs and between $251 and $698 million for water quality programs annually. We find evidence of divergent validity and differences in the willingness to pay estimates from the single-bound and multiple-bound data.