On the Use of Multi-Unit Auctions in Measuring Consumers’ Willingness to Pay for Food Products

dc.creatorAkaichi, Faiçal
dc.creatorNayga, Rodolfo M., Jr.
dc.creatorGil, Jose Maria
dc.date2017-04-01T14:04:27Z
dc.date.accessioned2026-07-09T05:09:40Z
dc.descriptionThis paper proposes the use of multi-unit auctions in studying consumers’ willingness to pay (WTP) for food products in a multi-unit shopping scenario. We show how this method can overcome the limitations of single-unit experimental auctions in obtaining useful information related to WTP for not just the first unit but also subsequent units of a product, the demand curve, consumer surplus, the determinants of consumers’ WTP for each auctioned unit, and the effect of potential price discount strategies.
dc.identifierdoi:10.22004/ag.econ.60983
dc.identifierhttps://ageconsearch.umn.edu/record/60983/files/Poster%20for%20AAEA%20meeting%202010.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/60983
dc.identifier.urihttp://hdl.handle.net/123456789/559839
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/60983
dc.titleOn the Use of Multi-Unit Auctions in Measuring Consumers’ Willingness to Pay for Food Products
dc.typeText

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