Estrategias gerenciales en el proceso interactivo Universidad del Zulia .Sector Productivo, área agroindustrial subsector animal avícola, región Zuliana
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Universidad del Zulia
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TheobjectiveofthispaperwastodesignmanagerialstrategiesfortheinteractiveprocessintherelationshipsbetweentheUniversityofZuliaandtheAgro-industrialProductiveSector,specificallyintheareaofPoultry,intheAnimalSub-sector.Inordertodothis,thefollowingin-formationsourceswereutilizedintheanalysis:1)Sixteeninterviewsweremadeathighman-agementlevelsinthepoultryintegrationsintheZuliaregion;2)Ananalysisof:strengths,op-portunities,weaknessesandthreatsintheuniversitysectorwasmade,3)Thecontentofagree-mentsandcontractrealizedbetweentheUniversityofZuliaandcompaniesintheAgro-industrialSector,PoultryAnimalSubsectorwerereviewedandanalyzed.Thefirstinstrumentappliedinhighmanagementinterviewswasaquestionnaireadaptedandimprovedbytrialanderror;thesecondinstrumentwastheIntervalCapacityProfile(PCI)togetherwiththeOppor-tunitiesandThreatsProfile(POAM)bySerna.Amongtheresultsobtained,themainnominalvariablesarereportedwhichrepresentopportunities,weaknessesandthreatsintheuniversity-companyinteractiveprocess.Finally,thecharacterizationofcurrentagreementsandcontractssignedbetweentheUniversityofZuliaandcertainpoultrycompaniesinZuliastatewasreal-ized.ThepresentworkconcludeswithaproposalofpossiblepoultryareamanagerialstrategiesforimplementationintheZuliaregion.Keywords:Managerialstrategies,interactiveprocess,UniversityofZulia,poultrycompa-nies,agro-industry
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