ASFMRA Chapter Strategic Planning: Iowa Chapter Case Study
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This paper summarizes the
strategic planning process used
by the Iowa Chapter of the
American Society of Farm
Managers and Rural Appraisers
to develop a new vision,
mission statement, and chapter
objectives. Procedures included
the use of a focus group and a
quantitative survey. The results
indicated a strong need for
chapter member continuing
education, a chapter member
services program, and a strong
outreach/public relations
program. As a result of the
strategic planning process, a
new chapter vision and mission
statement was adopted by the
chapter membership in 2004.