IMPACT OF BRAND ADVERTISING ON FOOD CONSUMED AWAY FROM HOME
| dc.creator | Bhuyan, Sanjib | |
| dc.date | 2017-04-01T17:35:56Z | |
| dc.date.accessioned | 2026-07-09T03:26:41Z | |
| dc.description | As consumption of food away from home increases, competition for consumers' dollar is intensifying among the major restaurant brands. This study examines the impact of brand advertising on consumers' choice of food away from home. Study results are in concert with our common sense regarding consumer FAFH behavior. | |
| dc.identifier | doi:10.22004/ag.econ.19127 | |
| dc.identifier | https://ageconsearch.umn.edu/record/19127/files/sp05bh02.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/19127 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/532657 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/19127 | |
| dc.title | IMPACT OF BRAND ADVERTISING ON FOOD CONSUMED AWAY FROM HOME | |
| dc.type | Text |