Commodity Promotion Programs in the United States
No hay miniatura disponible
Fecha
Título de la revista
ISSN de la revista
Título del volumen
Editor
Resumen
Descripción
An analysis of 102 survey responses from generic commodity promotion organizations
was completed. Details regarding objectives, export promotion, funding sources,
program evaluation, and the allocation of expenditures for promotion organizations were
evaluated. We estimate that the organizations included in this analysis control 70 to 80
percent of the total generic commodity promotion expenditures in the U.S.
Since generic commodity promotion organizations play a significant roll in promoting
and marketing many commodities, analyses of these organizations should continue to
provide potential benchmarking and summarizing information so that they can operate
efficiently and effectively