U.S. Consumers' Willingness to Pay for Labeling Information on Genetically Modified Foods: An Application of Choice Modeling
| dc.creator | Onyango, Benjamin M. | |
| dc.creator | Nayga, Rodolfo M., Jr. | |
| dc.creator | Govindasamy, Ramu | |
| dc.date | 2017-04-01T20:00:14Z | |
| dc.date.accessioned | 2026-07-09T03:28:01Z | |
| dc.description | This study analyzes U.S. consumers' valuation of five types of genetically modified food labels on a cornflakes cereal product. Using a nationwide survey and choice-modeling framework, results indicate that consumers value the label "contains no genetically modified corn" the most with a mean willingness to pay of 20 more cents, followed by "USDA approved genetically modified corn" with a mean willingness to pay of 9 more cents, and "corn genetically modified to reduce pesticide residues in your food" with a mean willingness to pay of 7 more cents. Results also suggest that consumers negatively value the labels "contains genetically modified corn" with a mean willingness to pay of 13 less cents and "may contain genetically modified corn" with a mean willingness to pay of 2 less cents. | |
| dc.identifier | doi:10.22004/ag.econ.19490 | |
| dc.identifier | https://ageconsearch.umn.edu/record/19490/files/sp05on01.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/19490 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/533020 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/19490 | |
| dc.title | U.S. Consumers' Willingness to Pay for Labeling Information on Genetically Modified Foods: An Application of Choice Modeling | |
| dc.type | Text |