Institutional Demand for Locally-Grown Food in Vermont: Marketing Implications for Producers and Distributors
| dc.creator | Becot, Florence | |
| dc.creator | Conner, David | |
| dc.creator | Nelson, Abbie | |
| dc.creator | Buckwalter, Erin | |
| dc.creator | Erickson, Daniel | |
| dc.date | 2017-04-01T19:26:24Z | |
| dc.date.accessioned | 2026-07-09T08:34:12Z | |
| dc.description | Institutional food service operations have shown increasing interest in locally grown foods, and are providing a business opportunity for farmers and distributors. The purpose of this paper is to present and discuss the results and implications of a survey assessing institutional food service operations in Vermont. We used the 4 P’s (price, product, place, and promotion) Marketing Mix framework to highlight marketing strategies for farmers and distributors wanting to increase their sales of local food to institutions. | |
| dc.identifier | doi:10.22004/ag.econ.186927 | |
| dc.identifier | https://ageconsearch.umn.edu/record/186927/files/JFDR%2045_2__6Becot.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/186927 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/600426 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/186927 | |
| dc.title | Institutional Demand for Locally-Grown Food in Vermont: Marketing Implications for Producers and Distributors | |
| dc.type | Text |