Empirical Comparisons of In-Store Display vs. Feature Advertising and Trade Promotions vs. Consumer Promotions, Measured at the Brand and the Category Levels

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dc.creatorDufour, Jean-Claude
dc.creatorMaisonnas, Stephane
dc.date2017-04-01T15:25:33Z
dc.date.accessioned2026-07-09T03:55:53Z
dc.identifierdoi:10.22004/ag.econ.26744
dc.identifierhttps://ageconsearch.umn.edu/record/26744/files/36010227.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/26744
dc.identifier.urihttp://hdl.handle.net/123456789/542158
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/26744
dc.titleEmpirical Comparisons of In-Store Display vs. Feature Advertising and Trade Promotions vs. Consumer Promotions, Measured at the Brand and the Category Levels
dc.typeText

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