AN EMPIRICALLY DERIVED TAXONOMY OF BRANDS

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dc.creatorMcEnally, Martha R.
dc.creatorHawes, Jon M.
dc.date2017-04-01T16:28:13Z
dc.date.accessioned2026-07-09T04:00:19Z
dc.descriptionThis paper reports the results of a study designed to determine how consumers "group" various products into categories. Specifically, it was determined that consumers clearly perceive two types of brands: (1) manufacturers' brands, and (2) distributors' brands. While manufacturers' brands were viewed as a distinct offering, consumers did not differentiate between private brands and generics.
dc.identifierdoi:10.22004/ag.econ.27926
dc.identifierhttps://ageconsearch.umn.edu/record/27926/files/15020003.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/27926
dc.identifier.urihttp://hdl.handle.net/123456789/543340
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/27926
dc.titleAN EMPIRICALLY DERIVED TAXONOMY OF BRANDS
dc.typeText

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