Fresh-Cut Melon - The Money Is in the Juice
| dc.creator | Mayen, Carlos D. | |
| dc.creator | Marshall, Maria I. | |
| dc.creator | Lusk, Jayson L. | |
| dc.date | 2017-04-01T19:21:16Z | |
| dc.date.accessioned | 2026-07-09T04:32:45Z | |
| dc.description | Fruit is an important component of the food industry in the United States, and “fresh-cut” products are an increasing portion of that consumption. We found that packaging and juice content played a significant role in the choices Indiana consumers made when purchasing fresh-cut melon products. Brand was not as important as the other fresh-cut melon attributes. Indiana consumers had a clear dislike for cup-shaped transparent packages compared with tamper-proof, bowl, and squared packages. However, they were willing to pay a premium for packages that have no fruit juices on the bottom. | |
| dc.identifier | doi:10.22004/ag.econ.43479 | |
| dc.identifier | https://ageconsearch.umn.edu/record/43479/files/Mayen%20JAAE%20December%202007.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/43479 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/551496 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/43479 | |
| dc.title | Fresh-Cut Melon - The Money Is in the Juice | |
| dc.type | Text |