Consumer Willingness to Pay a Premium for Organic Fruit and Vegetable in Ghana
| dc.creator | Owusu, Victor | |
| dc.creator | Owusu Anifori, Michael | |
| dc.date | 2017-04-01T19:04:02Z | |
| dc.date.accessioned | 2026-07-09T06:51:24Z | |
| dc.description | This paper analyzes the willingness of consumers to pay a premium for organic watermelon and lettuce using contingent valuation data from urban Kumasi in Ghana. The effects of the determinants of consumer willingness to pay a premium are estimated with a bivariate Tobit model. The empirical findings indicate that in addition to socioeconomic characteristics, product freshness and cleanness tend to have positive effects on consumer willingness to pay a premium for organic watermelon compared to conventional watermelon. Whereas product size has a negative influence on consumer willingness to pay premium for organic lettuce, less insect damage to vegetables tends to have a positive effect. The study estimates the willingness to pay a premium for organic watermelon/lettuce compared to conventional watermelon/lettuce. The estimated mean consumer willingness to pay premium for 1 kilogram of organic w | |
| dc.identifier | Other:ISSN #: 1559-2448 | |
| dc.identifier | doi:10.22004/ag.econ.144649 | |
| dc.identifier | https://ageconsearch.umn.edu/record/144649/files/20120038.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/144649 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/581637 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/144649 | |
| dc.title | Consumer Willingness to Pay a Premium for Organic Fruit and Vegetable in Ghana | |
| dc.type | Text |