EXPLORING INFLUENCING FACTORS ON MEAT CONSUMPTION DECISIONS THROUGH PROBIT ANALYSIS: THE CASE OF FRESH MEAT DEMAND IN BELGIUM
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Meat demand in Belgium has shown significant changes, especially with recent concerns about meat safety. Probit models are estimated to measure factors influencing consumer decision-making toward fresh meat. The probability of decreasing fresh meat consumption increases with greater attention to mass media stories. Demographics have a major impact, with age and presence of young children being particularly important.