New Product Adoption in a Friendship Network using Spatial Lag Model
| dc.creator | Fang, Di | |
| dc.creator | Morrison, Richard | |
| dc.date | 2017-04-01T19:50:08Z | |
| dc.date.accessioned | 2026-07-09T07:55:18Z | |
| dc.description | In this study we address the following question: does friendship facilitate the adoption of a risk inherent new product? We did a validation study with a previously recorded friendship network and simulated scenario of a new energy drink. We learn that spill over effect for such a friendship network is significantly more powerful than product attributes or social demographic attributes. We conducted a spatial two-stage least square analysis with simulated data. | |
| dc.identifier | doi:10.22004/ag.econ.166091 | |
| dc.identifier | http://ageconsearch.umn.edu/record/166091 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/593663 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/166091 | |
| dc.title | New Product Adoption in a Friendship Network using Spatial Lag Model | |
| dc.type | Text |