Determinants of Trust between Buyers and Suppliers in Agribusiness: Empirical Evidence from the German Pork Sector
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There are several hints that there is lack of trust in the relationships between farmers and processors in the meat industry. To generate instruments of trust management, a survey is conducted in the German pork chain measuring the level of trust perceived by farmers as well as the antecedents of trust. Overall satisfaction, the perceived neutrality of the carcass grading system, fairness and farmer orientation are the most import factors explaining trust.