Grocery Shopping via T-Commerce in Korea: New Shopping Channel Adoption Behavior Based on Prior E-Commerce Experience
| dc.creator | Lee, Dongmin | |
| dc.creator | Jeong, Haeyoung | |
| dc.creator | Cho, Jongpyo | |
| dc.creator | Jeong, Jaeseok | |
| dc.creator | Moon, Junghoon | |
| dc.date | 2017-04-01T14:52:47Z | |
| dc.date.accessioned | 2026-07-09T09:09:43Z | |
| dc.description | The main goal of this study is to investigate the willingness to adopt t-commerce for grocery shopping in South Korea. This study examines the e-commerce experiences and differences among consumer behaviors based on. The sample was divided into two groups: one group with online grocery shopping experience and one group without online grocery shopping experience. The groups were compared to identify differences in willingness to adopt t-commerce as a new shopping medium. The two groups showed different motivations for t-commerce-based grocery shopping based on their previous shopping experience. | |
| dc.identifier | Other:ISSN #: 1559-2448 | |
| dc.identifier | doi:10.22004/ag.econ.204133 | |
| dc.identifier | https://ageconsearch.umn.edu/record/204133/files/201401211.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/204133 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/606314 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/204133 | |
| dc.title | Grocery Shopping via T-Commerce in Korea: New Shopping Channel Adoption Behavior Based on Prior E-Commerce Experience | |
| dc.type | Text |