Impacts of Flu/Cold Incidences and Retail Orange Juice Promotion on Orange Juice Demand

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dc.creatorLee, Jonq-Ying
dc.creatorBrown, Mark G.
dc.date2017-04-01T16:36:41Z
dc.date.accessioned2026-07-09T05:07:25Z
dc.descriptionIn this study, we examine the impacts of retail promotions and flu/cold incidences on the demand for orange juice using weekly Nielsen grocery orange juice sales statistics and the flu/cold incidences reported by Surveillance Data Inc. The cross-section time-series pooling technique proposed by Parks was used to estimate the demand parameters. Results show that flu/cold incidences increased the effectiveness of retail promotions on the demand for orange juice.
dc.identifierdoi:10.22004/ag.econ.59242
dc.identifierhttps://ageconsearch.umn.edu/record/59242/files/ARER%2038-3%20338-344%20Lee.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/59242
dc.identifier.urihttp://hdl.handle.net/123456789/559300
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/59242
dc.titleImpacts of Flu/Cold Incidences and Retail Orange Juice Promotion on Orange Juice Demand
dc.typeText

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