Public quality labels: should stores' own brand names be feared?
| dc.creator | Hassan, Daniel | |
| dc.creator | Monier-Dilhan, Sylvette | |
| dc.date | 2017-04-01T17:51:21Z | |
| dc.date.accessioned | 2026-07-09T07:41:33Z | |
| dc.description | Public quality labels are used to point out specific market segmentations: land, Bio, and taste quality. Their success in the retail industry prompts stores to use them as part of their own brand range. The food-processing industries fear that producing them as stores’ own brands could run down their image. This paper shows, by analysing 6 products, that the supermarkets strategy is not to undercut the official quality brand names. | |
| dc.identifier | Other:ISSN 1778-4379 | |
| dc.identifier | doi:10.22004/ag.econ.162559 | |
| dc.identifier | https://ageconsearch.umn.edu/record/162559/files/iss04-6_eng.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/162559 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/591093 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/162559 | |
| dc.title | Public quality labels: should stores' own brand names be feared? | |
| dc.type | Text |