CHANGING PATTERNS OF ORANGE JUICE CONSUMPTION IN THE SOUTHERN UNITED STATES

dc.creatorLove, Leigh Ann
dc.creatorSterns, James A.
dc.creatorSpreen, Thomas H.
dc.creatorWysocki, Allen F.
dc.date2017-04-01T14:00:06Z
dc.date.accessioned2026-07-09T04:25:21Z
dc.descriptionFrom 2000 through 2004, per capita orange juice purchases decreased by 12.3 percent while the popularity and media coverage of low-carbohydrate dieting exploded. Content analysis was used to count selected Southern region newspaper articles topically related to low-carbohydrate dieting, the Atkins diet, and the South Beach diet. This data was included in a Southern region orange juice demand model, where purchase data served as the independent variable and proxy for consumer demand of orange juice. Results indicated that media coverage of low-carbohydrate diets and dieting was negatively and significantly related to demand for orange juice in the Southern region.
dc.identifierdoi:10.22004/ag.econ.35485
dc.identifierhttps://ageconsearch.umn.edu/record/35485/files/sp06lo01.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/35485
dc.identifier.urihttp://hdl.handle.net/123456789/549686
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/35485
dc.titleCHANGING PATTERNS OF ORANGE JUICE CONSUMPTION IN THE SOUTHERN UNITED STATES
dc.typeText

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