Opportunities for Research in Marketing
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Among the established purposes of Agricultural Economics Research is the publication of
broad reviews of fields of research within the general area of agricultural economics. This
is such an article. The author first presented the subject before the Western Agricultural
Economics Research Council. Believing that his remarks deserved a wider audience, the
Editors have persuaded him to prepare them for presentation here. They reflect his extensive
experience and mature thinking on problems important for a forward-looking
program of research in the economics of marketing.