Are food supply chains in Africa geared for origin based foods: Evidence from Southern Africa
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In a consumer driven world consumers want to experience a connection between the product that they are consuming and the origin of that product. To guarantee the validity of this connection and therefore the product’s origin attribute, traceability systems are required. The question is therefore whether food supply chains do incorporate strong traceability systems to guarantee the origin of a product. The paper draws on analysis of South African meat supply chains as well as some secondary evidence from Namibia.