MARKET RESEARCH OF YOUNG (NEW) FROZEN POTATO
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Young (new) frozen potato represents nutrition of high quality, which is very important
for consumers, because it has, beside others, very valuable nutritive characteristics.
Primary goal of this research is to analyze the possibility for introducing
new product to the market. Because this is a completely new product, it is
necessary to do a market research and to take in consideration basic elements
significant for distribution of the product.
Data gathering has been done by opinion poll on a simple random sample of 300
people on the territory of Novi Sad. Although this is a relatively small sample for
more significant representatively, gained answers are still enough indicative and
they are pointing to basic factors which should determine placement of young
(new) frozen potato.