SEGMENTING THE COMMERCIAL PRODUCER MARKET FOR AGRICULTURAL INPUTS

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dc.creatorGloy, Brent A.
dc.creatorAkridge, Jay T.
dc.date2017-04-01T19:46:38Z
dc.date.accessioned2026-07-09T03:36:12Z
dc.descriptionA cluster analysis procedure was used to develop a market segmentation of U.S. crop and livestock farms with annual sales in excess of $100,000. The results indicate that four distinct segments exist: convenience buyers, balance buyers, price buyers, and performance buyers. Differences in preferences across these segments have important implications for the marketing strategies of agricultural input suppliers.
dc.identifierdoi:10.22004/ag.econ.21592
dc.identifierhttps://ageconsearch.umn.edu/record/21592/files/sp99gl02.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/21592
dc.identifier.urihttp://hdl.handle.net/123456789/536258
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/21592
dc.titleSEGMENTING THE COMMERCIAL PRODUCER MARKET FOR AGRICULTURAL INPUTS
dc.typeText

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