Focus on Babies: A Note on Parental Attitudes and Preferences for Organic Babyfood
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The motivation behind purchases of organic foods is not necessarily straightforward.
Some individuals may purchase organic foods for health reasons, while
others may do so because of concern for the environment. The issue is even more
complicated when thinking about babyfood. Because of children’s developing
systems, parents and other care givers could be more concerned about the effects
of pesticides in conventional foods. However, this issue is relatively unexplored.
This study reports results from focus groups with parents of small children regarding
their attitudes and preferences, including risk perceptions, toward organic and
conventional babyfood.