Investigating the effects of sample heterogeneity on the travel cost model for coral diving in Southeast Asia
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In mid-2010, an impact assessment was undertaken to ascertain the non-market value of coral
reefs to scuba divers in Thailand, Malaysia and Indonesia. A travel cost method was
employed and it was found that divers had a consumer surplus of about US$590 per dive.
However, given the sample consisted of a much larger proportion of international visitors
(84%), an analysis was undertaken to ascertain the effects of the sample heterogeneity on the
economic value estimates. The results indicated that the pooled results were biased towards
the international sub-sample. Domestic visitors had a much lower consumer surplus of about
US$130 per dive. In addition, the split-sampling suggested that the assumption of endogenous
stratification using count data models was not appropriate for the international sub-sample.
Applying the split-sampling based to the three separate countries illustrated further large
disparities in consumer surplus, with Thailand the highest at US1200 per dive and Malaysia
the lowest at US$260 per dive. This proves consequential in determining the appropriate user
fee structure given the different resulting effects on returning divers based on their origins and
diving destinations.