American Native Beef Cooperative
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The American Native Beef project involved a failed attempt to establish cow
and bull slaughter operation in Southeast Oklahoma. The effort was initially organized
as a new generation cooperative and raised over US$2.5M from area producers
who retained their funds in escrow for over 5 years despite numerous opportunities
to withdraw their investment. The business model was restructured several
times to attract equity capital from outside investors. The case provides insights
into the linkages between business strategy and business structure. It also raises the
question as to whether the project could have been successful under the original
business model.