Managing Wholesale Nurseries in the Desert

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dc.creatorWilson, Paul N.
dc.creatorLeones, Julie P.
dc.date2017-04-01T13:43:59Z
dc.date.accessioned2026-07-09T05:13:14Z
dc.descriptionThis study reports the management practices and strategies of wholesale nursery operations in Arizona. In this desert environment near large California competitors, Arizona firms attempt to differentiate their products and develop market niches as competitive strategies. Xeriscape using low-water-use plants is an evolving specialty product of the industry. Future industry and public education concerning xeriscape is necessary to strengthen this strategic advantage for these firms.
dc.identifierOther:0738-8950
dc.identifierdoi:10.22004/ag.econ.90364
dc.identifierhttps://ageconsearch.umn.edu/record/90364/files/JAB13one2.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/90364
dc.identifier.urihttp://hdl.handle.net/123456789/560691
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/90364
dc.titleManaging Wholesale Nurseries in the Desert
dc.typeText

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University of Minnesota