Follow the leader? A field experiment on social influence

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dc.creatorAmbler, Kate
dc.creatorGodlonton, Susan
dc.creatorRecalde, Maria P.
dc.date2021-08-18
dc.date2024-05-22T12:10:54Z
dc.date2024-05-22T12:10:54Z
dc.date.accessioned2026-06-27T15:33:37Z
dc.descriptionWe conduct an artefactual field experiment in endogenously formed groups in rural Malawi to investigate social influence in risk taking. Treatments vary whether individuals observe the behavior of a formally elected leader, an external leader, or a random peer. Results show social influence in risk taking with differential influence by leader type. The decisions made by peers are most influential, followed by those made by formal leaders, and then external leaders. Exploratory analysis suggests that participants follow peers because they extract information from their choices and share risks with them; while other forms of social utility are gained from following the example of leaders.
dc.identifierhttps://hdl.handle.net/10568/142701
dc.identifier.urihttp://hdl.handle.net/123456789/107810
dc.languageen
dc.publisherElsevier
dc.relationhttps://web.williams.edu/Economics/wp/FollowTheLeaderAmblerGodlontonRecalde2019September.pdf
dc.rightsOpen Access
dc.sourceAmbler, Kate; Godlonton, Susan; and Recalde, Maria P. 2021. Follow the leader? A field experiment on social influence. Journal of Economic Behavior and Organization 188(August 2021): 1280-1297. https://doi.org/10.1016/j.jebo.2021.05.022
dc.subjectfield experimentation
dc.subjectfarmers
dc.subjectagriculture
dc.subjectrisk
dc.titleFollow the leader? A field experiment on social influence
dc.typeJournal Article

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Instituto Internacional de Investigación sobre Políticas Alimentarias (IFPRI)