Consumer acceptance of provitamin A orange maize in rural Zambia

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dc.creatorMeenakshi, Jonnalagadda V.
dc.creatorManyong, Victor M.
dc.creatorTomlins, Keith
dc.creatorHamukwala, Priscilla
dc.creatorZulu, Rodah
dc.creatorMungoma, Catherine
dc.creatorBanerji, Abhijit
dc.date2010
dc.date2024-10-01T14:00:17Z
dc.date2024-10-01T14:00:17Z
dc.date.accessioned2026-06-27T15:12:19Z
dc.descriptionThis study analyzes consumer acceptance of biofortified orange maize in rural Zambia by eliciting consumers' willingness to pay. It attempts to examine the impact of nutrition information, comparing the use of simulated radio versus community leaders in transmitting the nutrition message, on consumer acceptance. Finally, it assesses whether product experience in a home-use setting influences the magnitude of premiums or discounts.
dc.formatapplication/pdf
dc.identifierhttps://hdl.handle.net/10568/154220
dc.identifier.urihttp://hdl.handle.net/123456789/97624
dc.languageen
dc.publisherInternational Food Policy Research Institute
dc.rightsOpen Access
dc.sourceMeenakshi, Jonnalagadda V.; Banerji, A.; Manyong, Victor M.; Tomlins, Keith; Hamukwala, Priscilla; Zulu, Rodah and Mungoma, Catherine. 2010. Consumer acceptance of provitamin A orange maize in rural Zambia. HarvestPlus Working Paper 4. Washington, DC: International Food Policy Research Institute (IFPRI). https://hdl.handle.net/10568/154220
dc.subjectmaize
dc.subjectconsumer behaviour
dc.titleConsumer acceptance of provitamin A orange maize in rural Zambia
dc.typeWorking Paper

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