Measuring the Effectiveness of Lamb Advertising and Promotion: An Updated Analysis

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dc.creatorCapps, Oral, Jr.
dc.creatorWilliams, Gary W.
dc.date2017-04-01T19:47:35Z
dc.date.accessioned2026-07-09T05:14:21Z
dc.descriptionThis report updates a previous tentative analysis of the effectiveness of the Lamb Checkoff Program in shifting out the demand for American lamb. The main conclusion is that program has resulted in roughly 8.4 additional pounds of total lamb consumption per dollar spent on advertising and promotion and $44.60 in additional lamb sales per dollar spent on advertising and promotion.
dc.identifierdoi:10.22004/ag.econ.90754
dc.identifierhttps://ageconsearch.umn.edu/record/90754/files/CM-01-06-Updated%20Lamb%20Checkoff%20Program%20Effectiveness%20Report.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/90754
dc.identifier.urihttp://hdl.handle.net/123456789/560912
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/90754
dc.titleMeasuring the Effectiveness of Lamb Advertising and Promotion: An Updated Analysis
dc.typeText

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