Kenya Leather Industry
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World Bank, Washington, DC
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In 2014, Kenya’s Ministry of
Industrialization requested technical assistance from the
World Bank to conduct competitiveness assessments and
develop competitiveness strategies for four key industries:
textiles and apparel, food processing, furniture, and
leather and leather products. In the context of Kenya’s
long-term vision to become an industrialized middle-income
country by 2030, its leather and leather products sector
offers an important opportunity for industrialization and
diversification of exports. The development of the sector
involves improving the raw material base (especially the
quality of hides and skins), boosting the tanning subsector,
producing leather goods, and marketing. Key strategic
questions about the leather industry include: what is the
status of development of the industry, what are the most
critical competitiveness challenges and opportunities, what
are the most are promising leather products that Kenya
should focus on moving forward, and how can support be
increased to value addition and exports by upgrading
production processes, technology, marketing, and branding of
leather products. The basic research methodology followed a
standard approach of gathering existing reports and data,
and interviewing a wide range of local and international
experts. To increase the competitiveness of the leather
industry and accomplish the product market objectives,
strategies, and actions are recommended in this report and
grouped according to a framework, which consists of three
key strategies: promote the dynamic restructuring of the
leather industry; increase access to markets and induce
greater demand for Kenyan leather and leather products; and
build quality and standards.
Palabras clave
UPHOLSTERY, WASTE, TRADERS, EXPORT MARKETS, LUGGAGE, RAW MATERIAL, MARKET RESEARCH, PRODUCT MARKET, PRICE INCREASES, SLIPPERS, SALES, E-COMMERCE, FINISHED PRODUCTS, SUPPLIER, TARGET MARKET, EXPORTS OF LEATHER, DOMESTIC MARKET, MARKET ORIENTATION, LEATHER TANNING, FAIR, DISTRIBUTION, WORLD MARKETS, LEATHER PRODUCTS INDUSTRY, HOME MARKET, EXHIBITIONS, QUALITY OF HIDES, PRICE, LEATHER GARMENTS, PRODUCT QUALITY, TRADE FAIRS, TARGET MARKETS, INTERMEDIATE PRODUCTS, MARKET ACCESS, MARKET INFORMATION, MARKET TRENDS, RETAIL, HIDES AND SKINS, MARKET SEGMENT, BRAND NAME, MARKET ENTRY, PRODUCTION OF SHOES, FEASIBILITY STUDY, FEASIBILITY STUDIES, COMMERCE, COMMERCIALIZATION, MARKET DEVELOPMENT, BRANDS, BRAND LOYALTY, TEXTILES, REBATES, RAW MATERIALS, PUBLICITY, SURPLUS, PRODUCTS, FOOTWEAR EXPORTS, MARKET NICHE, COST OF LIVING, MONOPOLY, EFFICIENT MARKET, MARKET LIBERALIZATION, HANDBAGS, CASES, MARKETS, CAPITAL MARKET, BARRIERS TO ENTRY, MARKETING, DOMESTIC LEATHER, PRODUCT, INVENTORIES, RUBBER SOLES, INVENTORY, EXPORT MARKET, RETAIL OUTLETS, BRAND, TANNING INDUSTRY, FOOTWEAR PRODUCTION, INDUSTRY GROUP, LEATHER IMPORTS, FINISHED PRODUCT, EXPENDITURE, AUTOMOBILES, COMMON MARKET, HANDICRAFT, LEATHER FOOTWEAR, MARKET SEGMENTATION, SURPLUSES, LEATHER INDUSTRY, INTERNATIONAL LEATHER, DOMESTIC MARKETS, INTERNATIONAL TRADE, FOOTWEAR INDUSTRY, SHOE INDUSTRY, FAIRS, TURNOVER, VALUE, COMPETITIVENESS, RETAIL STORES, LEATHER, DEMAND, SHOES, FOOTWEAR EXPORT, MARKET POSITION, RETAIL STORE, LEATHER WALLETS, INTERMEDIATE GOODS, CANVAS, SOLES, CHEAP PRODUCTS, TEXTILE, SALE, MARKET, ACCESS TO MARKETS, LEATHER PRODUCTS, SUPPLY CHAIN, MARKET SEGMENTS, BIDDING, LEATHER INDUSTRIES, TOE, PRODUCTS MARKET, FOOTWEAR, CLOTHING, LEATHER HANDBAG, SUPPLY CHAINS, MARKET SHARE, INTERNATIONAL MARKET, LEATHER BAGS, COMPETITIVE ADVANTAGE, SUPPLY, PURCHASING, TANNERIES, SANDALS, MARKET DEMAND, PRODUCT MARKETS, MARKETPLACE, CHEMICAL FINISHING, MARKET TESTING, INVESTMENTS, HIDES SKINS, FINISHED LEATHER, WHOLESALERS, SUPPLIERS, LEATHER GOODS, APPAREL, EXTERNAL MARKETS, HIDES, SHEETS, SEWING, INTERNATIONAL MARKETS, PRICES, SPREAD, SKINS, MIDDLEMEN, BAGS, LEATHER GOODS INDUSTRY, COMPETITION