Seeing is believing: Using crop pictures in personalized advisory services
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International Food Policy Research Institute
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We developed, implemented, and evaluated an innovative personalized advisory service that complements picture-based insurance (PBI), an easy-to-understand low-cost insurance product for visible crop damage. We sent personalized agricultural advice based on real-time observations of crop conditions, from sowing to harvest, from farmers’ pictures of their insured plots. Such a service can empower data-driven farming through three channels: experts can tar-get messages to a farmer’s individual situation, thus increasing the value and timeliness of the advice; the tangibility of pictures in-creases ownership and take-up of the advice; and the service allows insurers to gather more monitoring data and provide recommendations on how to minimize risk, thus lowering expected insurance payouts.
Palabras clave
insurance, risk management, advisory services, agricultural extension, crops, losses, extension activities, smallholders, assessment, photography