Model E-Usługi Producent-Klient W Systemie Sprzedaży Bezpośredniej Produktów Ekologicznych
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According to the changes associated with the evolution of the information society, more and more
interest is put in the area of e-services. They allow wide use of technology to organize complete transaction
and logistics processes. The article analyses the elements of the conceptual model of the e-services for
agriculture responsible for comprehensive sales organization in relation farmer – the individual customer.
As a result of direct interview the elements of this concept are presented. It was verified on a sample of
farms offering organic products. As a result of a research range of products, methods of payment and basic
functional elements of the system have been specified. Farmers pointed out many previously unrecognized
ways of use of the application.