Heterogeneous Consumer Preferences for Nanotechnology and Genetic-Modification Technology in Food Products
| dc.creator | Yue, Chengyan | |
| dc.creator | Zhao, Shuoli | |
| dc.creator | Kuzma, Jennifer | |
| dc.date | 2017-04-01T19:21:44Z | |
| dc.date.accessioned | 2026-07-09T08:00:12Z | |
| dc.description | This study investigates heterogeneous consumer preferences for nano-food and genetic-modified (GM) food and the associated benefits using the results of choice experiments with 1117 U.S. consumers. We employ a mixed logit model and a latent class logit model to capture the heterogeneity in consumer preferences by identifying consumer segments. Our results show that nano-food evokes less negative reactions compared with GM food. We identify four consumer groups: “Price Oriented/Technology Adopters,” “Technology Averse,” “Benefit Oriented/Technology Accepters,” and “New Technology Rejecters.” Each consumer group has distinctive demographic backgrounds, which generates deeper insights in the diversified public acceptance for nano-food and GM food. Our results have important policy implications in the adoption of new food technologies. | |
| dc.identifier | doi:10.22004/ag.econ.169826 | |
| dc.identifier | https://ageconsearch.umn.edu/record/169826/files/Poster%204582.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/169826 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/594543 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/169826 | |
| dc.title | Heterogeneous Consumer Preferences for Nanotechnology and Genetic-Modification Technology in Food Products | |
| dc.type | Text |