Ordered probit regression analysis of the effect of brand name on beer acceptance by consumers

Vista sencilla de ítem
dc.creatorSuzana Maria DELLA LUCIA
dc.creatorValéria Paula Rodrigues MINIM
dc.creatorCarlos Henrique Osório SILVA
dc.creatorLuis Antonio MINIM
dc.creatorPaula de Aguiar CIPRIANO
dc.date2013
dc.date.accessioned2026-07-07T04:19:55Z
dc.descriptionOrdered probit regression was used to analyze data of sensory acceptance tests designed to study the effect of brand name on the acceptability of beer samples. Eight different brands of Pilsen beer were evaluated by 101 consumers in two sessions of acceptance tests: blind evaluation and brand information test. Ordered probit regression, although a relatively sophisticated technique compared to others used to analyze sensory data, was chosen to enable the observation of consumers’ behavior using graphical interpretations of estimated probabilities plotted against hedonic scales. It can be concluded that brands B, C, and D had a positive effect on the sensory acceptance of the product, whereas brands A, F, G, and H had a negative influence on consumers’ evaluation of the samples. On the other hand, brand E had little influence on consumers’ assessment.
dc.formatapplication/pdf
dc.identifier0101-2061
dc.identifierhttps://www.redalyc.org/articulo.oa?id=395940117030
dc.identifier.urihttp://hdl.handle.net/123456789/458034
dc.languageen
dc.publisherSociedade Brasileira de Ciência e Tecnologia de Alimentos
dc.relationhttp://www.redalyc.org/revista.oa?id=3959
dc.rightsCiência e Tecnologia de Alimentos
dc.sourceCiência e Tecnologia de Alimentos (Brasil) Num.3 Vol.33
dc.subjectAgrociencias
dc.titleOrdered probit regression analysis of the effect of brand name on beer acceptance by consumers
dc.typeartículo científico

Archivos

Colecciones

Ciência e Tecnologia de Alimentos - Sociedade Brasileira de Ciência e Tecnologia de Alimentos