Experimental auctions, collective induction and choice shift: Willingness-to-pay for rice quality in Senegal

dc.creatorDemont, Matty
dc.creatorRutsaert, Pieter
dc.creatorNdour, Maimouna
dc.creatorVerbeke, Wim
dc.creatorSeck, Papa Abdoulaye
dc.creatorTollens, Eric
dc.date2017-04-01T13:58:16Z
dc.date.accessioned2026-07-09T06:14:10Z
dc.descriptionWe propose a collective induction treatment as an aggregator of information and preferences, which enables testing whether consumer preferences for food quality elicited through experimental auctions are robust to aggregation. We develop a two-stage estimation method based on social judgment scheme theory to identify the determinants of social influence in collective induction. Our method is tested in a market experiment aiming to assess consumers’ willingness-to-pay for rice quality in Senegal. No significant choice shift was observed after collective induction which suggests that consumer preferences for rice quality are robust to aggregation. Almost three quarters of social influence captured by the model and the variables was explained by social status, market expertise and information.
dc.identifierdoi:10.22004/ag.econ.126861
dc.identifierhttps://ageconsearch.umn.edu/record/126861/files/Demont-ICAE2012.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/126861
dc.identifier.urihttp://hdl.handle.net/123456789/574006
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/126861
dc.titleExperimental auctions, collective induction and choice shift: Willingness-to-pay for rice quality in Senegal
dc.typeText

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