AN EMPIRICAL ANALYSIS OF A MARKETING ORDER REFERENDUM FOR A SPECIALTY CROP
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Specialty crop producers' marketing problem, associated with lack of quality standards and advertising revenues, may detract from profitability. Although marketing orders, approved by producer referenda, offer a means to address these problems, institutional rules can make ratification difficult. In this study, economic structure was found to be more important than producer characteristics in explaining voter behavior in a Georgia Vidalia onions marketing order referendum.