The Effect of Calorie Labels on Caloric Intakeand Restaurant Revenue: Evidence from Two Full-Service Restaurants

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dc.creatorEllison, Brenna
dc.creatorLusk, Jayson L.
dc.creatorDavis, David
dc.date2017-04-01T14:05:27Z
dc.date.accessioned2026-07-09T07:58:31Z
dc.descriptionField experiment data were used to study the effect of numeric calorie labels in two fullservice restaurants. Ultimately, both field experiments, despite using different experimental designs, reached the same conclusion: the numeric calorie label had no significant effect on total caloric intake. However, results revealed the addition of a traffic light symbol to the numeric label led to a 67.8-kcal reduction in average calories ordered. Furthermore, results showed restaurant revenue is unlikely to be affected by the addition of calorie labels on menus. The results have implications for restaurant labeling laws that are being considered around the world.
dc.identifierdoi:10.22004/ag.econ.169060
dc.identifierhttps://ageconsearch.umn.edu/record/169060/files/jaae680.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/169060
dc.identifier.urihttp://hdl.handle.net/123456789/594239
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/169060
dc.titleThe Effect of Calorie Labels on Caloric Intakeand Restaurant Revenue: Evidence from Two Full-Service Restaurants
dc.typeText

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