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This brochure serves as a tool designed to support FAO and OIE to market the effects of the Global Eradication Programme (GEP) for addressing Peste des petits ruminants - PPR (or sheep and goat plague) [PPR - GEP]. Identified in 1942, PPR is a fast spreading viral disease that affects and kills small ruminants, touching the lives of some 300 million of the world’s poorest rural families. The eradication of PPR by 2030 through globally-concerted support to national and regional actions will preserve the income of poor farmers, sustainably improving their resilience and fostering the economic empowerment of women. Through the diagnosis, strengthening of Veterinary Services’ capacities, and further engagement of communities, the initiative contributes to achieving the elimination of poverty (SDG1) and the end of hunger and malnutrition (SDG2).