Consumer Willingness-to-Pay for Green Energy: Results from Focus Groups
No hay miniatura disponible
Fecha
Título de la revista
ISSN de la revista
Título del volumen
Editor
Resumen
Descripción
To find out if consumers are willing to pay a surcharge for "green energy," the Alabama Department of Agriculture and Industries hosted consumer focus groups at four locations in Alabama. Results showed that consumers were willing to pay a premium in line with the costs, but that most did not have much prior information about green energy options.