Guidelines for risk communication messaging
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FAO ;
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Responding to the occurrence of influenza A (H7N9) virus requires a wide array of disciplines. Unlike H5N1 highly pathogenic avian influenza (HPAI), H7N9 is a low pathogenic virus that does not cause any disease signs in infected birds. Consequently there is no signal from poultry of the zoonotic risk at the animal-human interface. This makes it difficult to persuade animal workers of the potential danger from healthy-appearing poultry. Therefore, capacities in risk communication are crucial for animal and public health specialists, epidemiologists, virologists, veterinarians and many others working to reduce the risk this emerging virus poses.