Exporting: an avenue for dairy cooperatives
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One avenue of growth for U.S. dairy cooperatives is exporting. Long- term
market development is one ingredient for success in international sales.
Given possible trade liberalization, cooperatives should evaluate their
position in the global marketplace and develop a plan to ensure growth
and stability for members.
The first part of this report evaluates world dairy market conditions. It
looks at trends in world trade and cost of production and policies of major
milk-producing countries. Various marketing organizations and practices
such as joint ventures could be employed to facilitate exports. A description
of the marketing strategies used by the New Zealand Dairy Board
illustrates how these practices have been utilized for a successful international
marketing organization.